India Carpet and Upholstery Cleaning Market: Growth Forecast and Demand Analysis

Introduction

The Indian carpet and upholstery cleaning market is experiencing robust growth, driven by increasing urbanization, rising disposable incomes, and a 

heightened awareness of hygiene and aesthetics. This article delves into the current market landscape, demand drivers, and future forecasts for both 

cleaning services and specialized cleaning machines in India.

Market Overview and Growth

The Indian cleaning services market is experiencing significant expansion, and within this sector, carpet and upholstery cleaning is identified as a particularly

 lucrative and rapidly growing segment.  In 2022, the Indian carpet and upholstery cleaning services market generated a substantial revenue of USD 2,805.4 

million. Projections indicate a strong upward trajectory, with the market expected to reach USD 4,965.9 million by 2030. This represents a compound annual 

growth rate (CAGR) of 7.4% from 2023 to 2030.  Comparatively, the broader cleaning services market in India is predicted to grow at a CAGR of 7.3% during 

a similar period, highlighting the slightly faster growth anticipated in the carpet and upholstery segment.   

Data from https://www.grandviewresearch.com

Demand Drivers

1.Several key factors are fueling the demand for carpet and upholstery cleaning services and machines in India:

2.Urbanization and Home Improvement: Rapid urbanization and the expansion of residential and commercial infrastructure are contributing to the increased 

use of carpets and upholstery. As the construction sector grows, particularly in residential and non-residential buildings across the Asia-Pacific region, the 

demand for carpets and rugs rises, subsequently driving the need for cleaning services and equipment.   

3.Rising Disposable Incomes: Growing disposable incomes, especially in developing nations, are supporting the home improvement segment. As individuals

invest more in home aesthetics and comfort, they are increasingly likely to seek professional cleaning services to maintain their carpets and upholstery.   

4.Hygiene Awareness: There is a growing inclination towards maintaining cleanliness and hygiene, particularly post-pandemic. Consumers are more conscious 

of indoor air quality and the need to eliminate dust, allergens, and pathogens from their homes and workplaces. This heightened awareness directly translates 

to increased demand for professional cleaning services.

5.Growth in Hospitality and Commercial Sectors: The expanding hospitality, commercial, and administrative sectors in India contribute significantly to market 

growth. Hotels, restaurants, offices, and retail spaces require regular and professional carpet and upholstery cleaning to maintain hygiene standards and present

a positive image.

Carpet and Upholstery Cleaning Machine Market

The increasing demand for cleaning services naturally drives the market for carpet and upholstery cleaning machines.  The global carpet cleaner market is predicted 

to grow at a CAGR of 6.08% between 2025 and 2033.  While specific data for the Indian market is less readily available, trends in the global market and the growth 

drivers in India suggest a parallel expansion.

1.Technological Advancements: Manufacturers are continuously evolving cleaning equipment technologies to meet diverse industrial and consumer needs. This 

includes innovations in carpet extractors, steamers, and upright cleaners. Upright carpet cleaners are particularly popular and are expected to show a CAGR of 5.55%. 

Carpet extractors are also a significant segment, anticipated to grow at a CAGR of 5.91%.

2.Preference for Professional Equipment: Professional carpet cleaning equipment is increasingly preferred due to its efficiency and effectiveness. It not only reduces 

labor and effort but also enhances the longevity of carpets and upholstery.   

3.Offline Dominance with Online Growth: Currently, offline channels dominate the sales of carpet cleaning machines in India. Consumers often prefer to purchase such 

appliances in person to understand their functionality before buying. However, as e-commerce penetration increases and logistical facilities improve, online channels are

expected to grow in the future.

Forecast and Outlook

The forecast for the Indian carpet and upholstery cleaning market is decidedly positive. The market is poised for continued expansion, driven by strong macroeconomic 

factors, increasing hygien awareness,and growth in key end-user sectors.The carpet and upholstery cleaning segment is expected to be a leading contributor to overallgrowth of the cleaning services market in India. The market for cleaning machines is also expected to grow, mirroring the service sector's expansion and influenced by 

technological advancements and changing consumer preferences. Asia-Pacific, including India, is anticipated to be a region of exponential growth in the carpet cleaner 

market in the coming years.   

Conclusion

The Indian carpet and upholstery cleaning market presents significant opportunities for businesses in both services and machine manufacturing. The sector is underpinned 

by strong growth drivers and is expected to maintain a healthy CAGR through 2030. Companies operating in this market can leverage the increasing demand by focusing on 

service quality, technological innovation in cleaning solutions, and adapting to evolving consumer preferences in both urban and developing areas of India.